In the media

We regularly find our products featured in media articles and have collated this collection to help you find products that others have tried and tested and that you may also benefit from.

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beauty world news logo
09/19/2026
These 12 Callus Removers Can Help Transform Rough, Dry Feet
BeautyWorldNews featured our Heel Balm among 12 callus removers for transforming rough, dry feet, highlighting its ability to soften hardened areas and moisturize dry, cracked heels.
Open external article These 12 Callus Removers Can Help Transform Rough, Dry Feet
allure logo
09/04/2026
8 Best Urea Moisturizers That Give You the Best of Both Worlds
Allure featured our Heel Balm as one of the best urea moisturizers for cracked heels, highlighting its 25% urea formula.
Open external article 8 Best Urea Moisturizers That Give You the Best of Both Worlds
glamour logo
08/21/2026
7 Best Foot Creams for Dry, Cracked Skin
If you have blistered, cracked, and dry heels, Glamour recommend the Flexitol Heel Balm.
Open external article 7 Best Foot Creams for Dry, Cracked Skin
channel 8 logo
07/28/2026
New Tinted Lip Balm
Our Tinted Lip Balms have been recognized by WFLA-TV.
Open external article New Tinted Lip Balm
lifestyle list logo
07/25/2026
Your New Everyday Lip Essential
Our Tinted Lip Balms have been recognized by Lifestyle list.
Open external article Your New Everyday Lip Essential
logo for drug store news
07/24/2026
New: 12 beauty launches to watch this week
Drugstore news has included our Tinted Lip balms as one of the launches to watch out for.
Open external article New: 12 beauty launches to watch this week
refinery29 logo
07/18/2026
The Ingredient Derms Use When Their Feet Need Saving (& It’s Not Glycolic Acid)
Refinery29 highlighted Flexitol Heel Balm as a dermatologist-recommended favourite for treating dry, cracked heels.
Open external article The Ingredient Derms Use When Their Feet Need Saving (& It’s Not Glycolic Acid)
parade logo
07/15/2026
2 Dermatologists Agree: This Is the ‘Best Overall’ Foot Cream To Combat Dry and Cracked Heels This Summer
Flexitol Heel Balm was named the Best Overall Foot Cream by Parade.
Open external article 2 Dermatologists Agree: This Is the ‘Best Overall’ Foot Cream To Combat Dry and Cracked Heels This Summer
aol logo
07/13/2026
Top Dermatologists Recommend the Best Foot Creams for Dry, Cracked Heels This Summer
Flexitol Heel Balm was featured in AOL’s article “Top Dermatologists Recommend the Best Foot Creams for Dry, Cracked Heels,” highlighting the brand as a dermatologist-recommended solution for intensely dry feet.
Open external article Top Dermatologists Recommend the Best Foot Creams for Dry, Cracked Heels This Summer

Our Reviews

scalp relief shampoo & conditioner

Soft feet
This heel balm is the best I have ever used. Not greasy or stick. Soaks right into your skin.
I could tell my feet were softer and smoother after only one use. I have told all of my friends to buy it.
Amazing!!!

ddrose, United States

Best Stuff!!
After trying so many different brands of chapstick for my dry cracked lips, I tried this and it is a miracle!!
Absolutely love this stuff. From the first time putting it on it already gave my lips relief from the pain of being chapped and cracked!! I’m writing this 5 minutes after putting it on for the first time.

Theresa Fecteau, United States

So soft, non greasy. New favorite hand cream.
Bottle claims that you’ll see visible results if you use twice a day, and I can hand on heart say that is true.
This is a great hand cream, it’s really soft and doesn’t feel greasy or sticky after application.
Has a light scent which is pleasant but not overpowering. I’ve tried the flexitol heel balm which was amazing,
and thought I’d give the hand cream a go. Wasn’t disappointed! It’s my new go-to hand cream.

L Wardle, United States

Works quickly
I recently found out I have an autoimmune disease that causes skin irritation.
Before I found that out, I was switching shampoos and conditioners thinking it was my scalp getting irritated.
Nothing helped until I found this. It relieved the itchiness quickly without making my hair oily or heavy.
Thankfully I haven’t needed it lately, but I would buy again if needed.

RG, United States