From Shelf to Superfan: Why Chloe DeBre Became a Flexitol Believer
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Key Takeaways
- The 7-Day Transformation: Chloe’s journey began with the Flexitol Heel Balm, which cleared up her dry, cracked heels in just one week.
- Scientifically Formulated: Chloe raves about the pharmaceutical-grade Urea concentrations used to target specific skin needs.
- Winter Skin Essential: Living in the Midwest, Chloe credits Flexitol products as the only thing that kept her skin from cracking during a harsh, dry winter.
- Discreet, High-Grade Care: From soap-free cleansers to the new Manuka Honey Lip Balm, the range focuses on formulas free from parabens.
Before there were brand partnerships or PR packages, there was simply a customer standing in a convenience store aisle looking for a solution. For Chloe DeBre on YouTube, that moment was the start of a three-year journey from a casual shopper to a dedicated superfan.
In her recent 16-minute review, Chloe shares how she discovered Flexitol and why she hasn’t looked back since.
How did Chloe’s Flexitol journey begin?
Chloe’s introduction to the brand didn’t come from an ad, but from a recommendation by another YouTuber. She picked up Flexitol Heel Balm as a “not expensive” purchase from a local convenience store.
“When I tell you I was using that heel balm for seven days straight, and I did not recognize my feet anymore… It was absolutely phenomenal,” she recalls.
She was so impressed that she made a YouTube Short about it over two years ago, long before she had any relationship with our brand, calling it a life-changer for “crusty, callous heels”.
What makes the “Very Dry Skin” range different?
Chloe emphasizes that not all skincare is created equal. She highlights Flexitol Very Dry Skin Cream, which features a 12.5% Urea concentration.
She explains that while Urea is naturally occurring in our skin, Flexitol uses pharmaceutical standards that are clinically proven to be more effective than standard 10% body lotions. “Urea is an exfoliant and a humectant. Any problems that you have, Urea is going to take care of it,” she says.
What is the “Heel Magic” stick?
Chloe identifies Flexitol Heel Magic as a travel-friendly alternative to the traditional heel balm. Unlike the cream, this comes in a “twist-up” stick similar to a deodorant, making it easy to apply without getting your hands messy.
Powered by Urea, Heel Magic delivers the same clinically tested hydration as the original Flexitol Heel Balm, but in a mess-free stick format. Urea works by drawing moisture into the skin and gently exfoliating dry, rough skin cells, making it especially effective for cracked heels.
Formulated with shea butter and olive oil, it provides a protective coating on the skin. Chloe describes the application as incredibly smooth, leaving a visible sheen that locks in moisture.
How does the New Manuka Honey Lip Balm perform?
The latest addition to Chloe’s routine is Flexitol Lip Balm Enriched with Manuka Honey, which launched in February. Specifically designed for severely dry lips, it promises visible results in just one day.
“Anything with honey, I’m a honey girl,” Chloe says, noting that Manuka honey is a higher grade of honey packed with antioxidants. She finds the texture identical to the original Flexitol Lip Balm, making it perfect for use alone or as a base for lipstick.
Read more about the natural power of Manuka Honey in our Lip Balm in this expert commentary by Amit Saha, Head of Technical & Innovation at Flexitol and Dermal Therapy.
You can watch Chloe DeBre’s Flexitol review on her YouTube Channel here.
Further Reading:
- The Ultimate Guide to Face & Eyelid Eczema
- Urea in Skincare
- Menopause Skincare Guide – Learn how menopause affects your skin and get tips for managing dryness, itchiness, sensitivity and more.
