About us | Flexitol® | Effective Skincare Products

About us

Our Story:

Owners Steven and Shelley Sher have always been committed to the goal of helping people and, treating their skin concerns with products that work epitomised this goal.

The calling to find solutions to common skin concerns, was further amplified when they themselves were dealing with a family member who was struggling with ongoing skin irritation which lead to the trialling of umpteen products and potential solutions. 

According to Steven, “Investing in research, technology and product testing is a focus of the company, in order to make sure that we can say with absolute confidence that our products not only work, but work effectively and quickly. And that they make your skin feel better, and you feel better allowing you to live your life with confidence, doing the things you love. This constant desire for efficacy together with innovation has developed into a business generating brand loyalty and trust through millions of products now sold around the world.


Our Philosophy:

The proof is in the product

We invest in research, innovation and technology - and the very best ingredients - so that we find solutions to problems. And we clinically test* our products so we can say with absolute certainty, that our products work, and search for naturally derived ingredients and those that are less likely to  irritate the skin. 

No prescription needed 

We believe in being able to offer consumers over-the-counter treatments that are alternatives to prescription medicines, so everyone can access quality skincare.

Feel good

Good skincare feels good when you apply it and improves the look and feel of your skin once used. 


We have a commitment to reducing our environmental footprint, which includes an ongoing initiative to increase the recycled content and recyclability of our packaging.

Australian owned and made

As far as possible, our product range is proudly made right here in Australia, where our company is owned and run. 


*We never test our products on animals, nor do we ask others to do so on our behalf. Our products are tested on ourselves and other humans during our research and development phase. 


Our Purpose: 

When your skin feels uncomfortable, you feel uncomfortable. You feel itchy, painful, and sometimes awkward and embarrassed. And you switch from cream to oil to treatment, and nothing seems to work. You definitely don’t feel like you’re living life the way you like it, because too much time and energy is spent worrying about your skin.

That’s why we created Flexitol. To create products that actually work. That make your skin feel better, and you feel better. So that you can live your life with confidence, doing the things you love.


Our Values:

Efficacy - Our products work. Simple as that. We use quality ingredients - natural wherever possible - and invest in research, technology and clinical testing* to make sure they do what they say they’ll do.

Helping others - Our greatest joy is when we’ve helped someone, whether that’s by creating a product that eases discomfort and boosts confidence, or inside our business by cheering on our colleagues and giving support.

Problem solvers – Our passion is to solve problems. We actively seek out problems, and find innovative ways to solve them.

Community - A proudly Australian company, we believe in supporting local, small businesses who make a difference in our communities.