Sampling is a very big part of the Flexitol brand offering. We believe that allowing customers to 'try' the products before they buy cements the brand promise of an effective product, which 'does as it says on the tin'. The attached 'Thank you' letter from Tesco where Flexitol Heel Balm is available, is testament to the success of this initiative.
LaCorium Health were delighted to be involved in the King's College Patient Education day once again this year. An increasingly popular annual event for patients and carers alike, focuses on the potential issues which may be faced as a result of Diabets. With proper and careful management, many of the issues and their complications can often be avoided. With over 250 attendees, we were able to share our knowledge of the issues and pitfalls of inconsistent footcare checks and hygiene regimes. The Flexitol brand was prominently featured and samples were made available to all attendees.
Now in its 23rd year, this year's Primary Care brought together for the first time, both Primary Care and Public Health. This event is reported to be the UK’s leading event for GPs, commissioning groups and all healthcare professionals working in primary and community care,. With over 5800 delegates attending Primary Care 2012 the LaCorium Health UK team geared up for a busy few days. The constant stream of visitors to the exhibition stand didn’t disappoint, presenting the opporunity to discuss the Flexitol range of products with customers from all disciplines.
We are pleased to announce that Flexitol Hand Balm 75g has been accepted for inclusion to the Drug Tariff in the UK. Now available for prescription by Healthcare Professionals, Flexitol Hand Balm is well positioned to offer effective relief from dry skin conditions, and those symptoms associated with Dermatitis, Psoriasis and Eczema on the Hands. Specially formulated to also offer effective moisturisation to the skin, this product is suitable for use by adults and children over 12 years.
With Spring underway, and summer just around the corner in the UK, many customers are looking to improve the appearance of their feet and legs before they put them on display. P3, a magazine distributed to major pharmacies nationwide has an article in the April edition, focusing on the foot and leg care category. LaCorium Health was amongst other contributors to the article, and the message comes through very clearly that whilst many consumers tend to focus on their foot care in the summer months; for diabetic patients, it is essential that foot care is an on-going year-round focus. For more information about putting feet first, LaCorium Health has also contributed to Feet First in the NHS, which is recommended viewing for all involved in diabetic foot care, including Healthcare professionals, patients and their families/carers.
The Flexitol family of products is available in retail; online and instore offering convenience to consumer preferred shopping styles. Independent Pharmacy is an important part of the community and is trusted for the advice and extended services they can provide to local commumities. Through a promotional partnership, the range of Flexitol products stocked in the Independent Pharmacy trade is growing. Coupled with the flexibility of pharmacy staff and ordering systems, customers can request specific products including those which may not be on the shelf during their visit. The willingness of pharmacist to accommodate the specific demands of their customers helps to ensure ease of access to all products within the Flexitol range of effective skincare products.
Effective 1st March 2013, Flexitol Heel Balm 40g has been made available as a prescription product. Flexitol Heel Balm is already the most prescribed Heel Balm on the drug tariff. This is testament to the confidence of Healthcare Professionals in a product which does 'what it says on the tin' and offers a cost-effective solution to patients for dry cracked feet and heels associated with Diabetic Anhydrosis.
During the month of February 2013, Health Sector TV will broadcast ‘Feet First in the NHS’ - a new documentary highlighting why foot problems can affect anyone who has diabetes on the Health Channel. LaCorium Health, manufacturers of the therapeutic range of Flexitol skincare products are delighted to have had the opportunity to participate and contribute. Click here to watch now.
People with diabetes are at increased risk of peripheral vascular disease and neuropathy, as well as having a higher risk of developing infections and decreased ability to clear infections. Therefore, people with diabetes are prone to frequent and often severe foot problems and a relatively high risk of infection, gangrene and amputation.
It is important to understand how foot problems develop and how they can be prevented or detected early so that they can be treated successfully.
In this programme presented by Georgina Burnett we look at the latest innovations in diabetic foot care and hear the views of family GP and television personality Dr Chris Steele, Dr Hugh Simpson (Centre for Diabetes, Royal Berkshire NHS Foundation Trust), John Grumitt (Vice-President, International Diabetes Federation) and Professor Michael Edmunds (Podiatry Consultant, Kings College Hospital).
Dry skin conditions continue to plague people across the UK. Much of it is as a result of the cold weather. It is not uncommon though to have dry skin conditions as an unwanted effect of taking or using a a medication (e.g. acne treatments), a clinical treatment (e.g. radiotherapy) or a medical condition (e.g. diabetes). This month support was given to St Andrews Hospital in preparation for a foot health event for being hosted by them for their staff and patients.
In the runup to christmas, Specialist Nurses at Chelsea and Westminster Hospital hosted a a Christmas tea party for patients from the local community. We were proud to support this event and as always had information on dry skin conditions, samples of Flexitol to hand for those attendees suffering from dry skin conditions. It's always great to spend time with people who have used our products. It's wonderful as always to hear how well they've worked.
Question: 'My lips have gone dry and sore. what's the best lip balm for this…' Answer: 'Flexitol - AMAZING' We can second that and summed up in a single word too. Flexitol Lip Balm is unlike so many other lip products in the market. Where they simply provide a barrier to moisture loss and mask the problem of dry lips for a short period, Flexitol Lip Balm has been developed to moisturise the lips at the same time. Who better to tell you about the product than customers who have used it... "My lips got a bit too sore and dry recently (from nervous biting!), and my regular lip balm wasn't quite enough. This is very effective, and feels nice and a bit tingly if your lips are sore". "This has saved my lips,its a great product, not too heavy and very effective". "I'm in love with this product and it's the best lip product iv tried for my dry lips and I love how quickly it worked". Read more here
Here is another great review for Flexitol Heel Balm that we really wanted to share with you: "I purchased Zim's Crack Creme for Heels and Feet and Flexitol Heel Balm at the same time. I used each on separate feet for several days twice a day to compare their results. Prior, I have very dry, very rough, very cracked heels. Both made some difference, but I found the Flexitol Heel Balm more effective with my dry feet in a short time. Some of the cracks are still pretty deep on both feet, but neither heel is rough anymore. The noticeable difference is that the Zim's Crack Creme heel was still a bit dry, whereas the Flexitol heel really wasn't.I am not sure if it's related to performance, but the Flexitol is a thicker lotion than the Zim's Crack Creme. I've seen some comments about the smell. They have a strong smell and its not great smell but I didn't find it horribly offensive. (I wasn't able to place the smell.) Finally, neither seemed to work as well when I just put the lotion on them; I found it more effective when I put the lotion, then put socks on (even at night)." To see the original article, click here.
Its always great to receive an email telling us where Flexitol products have made a difference to the every day lives of people who suffer from dry skin conditions. Daniel from Farnborough, UK recently sent us an email about Flexitol Hand Balm... "About twelve months ago, I purchased a tube of Flexitol Hand Balm, as I often suffer with sore/dry hands, especially across the back of the hand and around the base of the fingers, and find a lot of products don’t work. I was very surprised and very pleased with the results I have been getting from using your product over the last year, and so I wanted to email just to say thanks, and that I will be continuing to use your product in the future, as well as recommending it to friends and family."
LaCorium Health recently attended a Diabetes UK patient awareness day at a community centre in Newcastle in the UK. Diabetes UK are the UK’s leading diabetes charity, caring for, connecting with and campaigning for all people affected by and at risk of the condition. The Mayor & Mayoress of Newcastle paid a visit to the Flexitol stand and took away some samples and information. They were kind enough to pose for a photo for with their Flexitol bags of goodies.
Following the success of the previous advertising campaign, we're teaming up with Comopolitan once again to offer their readership a 20% discount on all Flexitol purchases. One lucky Flexitol customer will have the chance to win £200 cash in a prize draw at the end of the promotion.
October has been a very busy month and Flexitol has been present at exhibitions the length and breadth of the UK. As always, the range of Flexitol products has been extremely well received by attendees of these exhibitions. We have attended, to name a few, the British Lymphoedema Society (Cardiff), The British Chiropody and Podiatry Association Convention (Oxford) and the Royal Society of Chiropodists and Podiatrists exhibition in Glasgow. Whilst a full write up of the BCPA event will be published soon on the BCHA website. We can share with you now that once again, Flexitol has been very well recieved. It is common for the general public to assume that Chiropody or podiatry covers only the foot, however, this does extend to the lower leg too. Dry skin conditions plague many of the clients seen by these foot specialists, and not only was Flexitol Heel Balm very well received; Moisturising Foot Cream, a 10% urea cream in a highly moisturising emollient base was another star of the shows. Attendees at these events are always looking for new products and presentations to help them better serve the needs of their individual patients and clients and the number of visitors to our stands kept us busy over the exhibition period.
Podiatry has traditionally be practised in healthcare arena, however this is a service that is increasingly becoming 'private'. With more podiatrists practicing in a private setting than ever before, individual websites offering their services are increasing in number. In addition, they often carry good footcare advice. On this particular site, it is recommended "Now that summer is well and truly over, why not over the winter months give your toe nails a breather from the nail polish and improve their condition and appearance." Flexitol Nail Revitaliser Gel is available from pharmacies and online and we really do recommend it for discoloured and thickened nails. As with so many of the Flexitol products, Nail Revitaliser Gel is diabetic friendly too. Read full blog entry
Once again, mumsnet is the place to go for advice about dry skin as a result of regular hand washing. "Can anyone recommend a hand cream, preferable cheap good value and one that does the job. I wash my hands regularly, unlike 38% of women apparently but this leaves me with dry flaky nails and hands that resemble a 90 year old. Is there one you can't live without? If so, please share. I'm going to treat myself to a full-on hand pamper later!" As with community discussion boards, many members have different experiences, and prefer different products. We were pleased to note that Flexitol once again had a presence in the mix of responses to this particular query. See this conversation string in full
Footcare in a hospital environment is common, however, most of us tend to go to our GPs with any foot health concerns. For many, the importance of taking good care of our feet daily and wearing suitable and sensible footwear is unheeded until we face a skin problem, or in some cases experience pain in our feet. Sheffield Teaching Hospital have released an advice leaflet form maintaining good foot health. We are pleased to note that Flexitol is the product recommended for hard, thickened and very dry skin. Take a look at the PDF
The trend of getting advice from people in an online setting is growing. If the answer isn't immediately obvious through search engine results, more and more people are looking to their online community members for advice on products and services that work (or not) and recommendations based on personal experience. Mumsnet.com is no different. The site was established the year 2000 when a mum embarked on a disastrous family holiday. The idea was to create a website where parents could swap advice about not just holidays but all the other stuff parents talk about. Thirteen years later this site is one of the UK’s busiest social network for parents, generating nearly 50 million page views per month and nearly 7 million visits per month. Flexitol is mentioned periodically on this site too. In particular a discussion thread which simply asked... "There was a thread recently where a few people mentioned a good cream for dry heels. Does anyone know what this was? Or can recommend a good one? Many thanks." The response (a mere 4 minutes later) was "I use Flexitol and if I put it on every night before bed then it does definitely help." See for yourself
Diabetes UK is a global diabetes community. The primary aim of Diabetes.co.uk is to reduce the suffering of others without exploiting any individual being. They aim to improve the physical, psychological and mental health of their site visitors. Flexitol gets its fair share of mentions on this site in the discussion boards. The most recent was "As for your feet - I use Flexitol Heel Balm, which is available from many pharmacies" from one site visitor in response to a query posted by another member of the community. Through sites, blogs and discussion boards Flexitol often receives praise from the people who use it, and their endorsement of the products is priceless. Read more
It is not uncommon for Flexitol to get a blog mention. It's a product that is often reviewed by people who are looking for products for specific issues they may be facing. In this blog Flexitol Heel Balm is referred to as 'a specialist over-the-counter moisturiser'. Flexitol Heel Balm is suitable for use as part of a general footcare regime. It is also suitable for use by diabetic patients, who are encouraged to look after their feet as part of the growing concerns related to amputation rates in the UK. This particular blog is made up of articles written by experts in their profession, and the footcare article we refer to has been written by a Chiropodist / Podiatrist with over 12 years experience. Read full article
A 500g pump pack of Flexitol Heel Balm has been made available to prescribers in the UK for their patients on long-term footcare regimes. Flexitol Heel Balm has been available to patients through their prescribing healthcare professionals since 2008 as 75g and 200g tubes. Having recognised the need for a cost-effective solution for patients with ongoing-foot health issues and the need for long-term maintenance programmes this new size pack is not only cost-effective, but convenient and easy to use too. This product can be used once daily to maintain soft, supple and well hydrated feet and heels, however for particularly dry, rough and cracked heels, it is recommended that Flexitol Heel Balm be used twice daily for a faster and more effective response.
London was home to the Olympic games in 2012. Our timing couldn't have been better, and Flexitol television commercials ran during this extremely exciting time in the UK. Flexitol adverts continued to be seen by millions. Not only did this raise the brand awareness amongst viewers living in the UK, it also meant that Flexitol gained exposure to some to the 3 million foreign visitors during this great sporting event.
The Flexitol television advertising campaign has been developed and is on-air. Keep your eyes open for Flexitol footcare products being advertised. Based on testimonials received from consumers, these television commercials are simple and effective. If you have missed them, keep an eye open for them on You Tube. Watch this and other Flexitol clips
DebRA is a national charity in the UK providing support to individuals and families affected by Epidermolysis Bullosa (EB). EB is likely to affect 1 in 17,000 live births and it is estimated that there are currently 5,000 people with the condition in the UK. Each year DebRA arrange various events to raise much needed funds which go towards the valuable support that they offer. Last week, during the London-Paris Cycle Registration day, the next DebRA Surrey Cycle was promoted and recruitment started for this 2013 event. We had the opportunity to provide samples of Flexitol Very Dry Skin Cream to use as an aid to creating interest in the stand and event registration. We have been told that this event went well and the Flexitol VDS was very well received by those who signed up.
The May edition of online Beauty Magazine has advice for gorgeous feet after months of hibernation. The article this month gives product recommendations for feet, neglected during the winter months, and in need of attention. One of the products recommended is Flexitol Callus Remover Cream which, to quote "promises to melt calluses in seven days..." The Flexitol range of footcare products are suitable for general footcare rescue programmes and regular maintenance regimes. Products also include Flexitol Heel Balm for dry feet and cracked heels; Moisturising Foot Cream for dry, rough skin on the feet and legs. Like the Flexitol Callus Remover Cream, these products also offer visible results quickly and a noticeable improvement in the hydration levels of the skin.
It's no secret that the Flexitol range of products are an effective solution for dry skin conditions. From picking the product up in a retail setting to discussing prescription options with a healthcare professional, product selection is undoubtedly a personal choice. Consumers (and patients) are increasingly informed and take a more active role in the management of their health issues, including those related to the skin. This is not surprising, given surveys suggesting that around 54% of the UK population experience a skin condition in a given twelve month period. The Flexitol range of products is widely available in retail and select products have been accepted for prescription. Nurses play an extremely important role in the management of long term conditions, and our presence at the Royal College of Nursing exhibition in Harrogate reminded them that Flexitol is suitable for the relief of symptoms associated with dry skin conditions such as Dermatitis, Eczema and Psoriasis as well as dry foot conditions associated with diabetes. Ichthyosis refers to a relatively uncommon group of skin disorders characterized by the presence of excessive amounts of dry surface scales. It is thought to be as common as 1 in 250 individuals in a UK population and as with many skin disorders, support groups often provide a much-needed network for individuals. We recently attended a Ichthyosis Family Day where we gave out samples of Flexitol Skin Balm. In turn, we learned more about the condition that is a huge part of the every day lives of the patients and carers who attended. With patients in mind, we teamed up with Kings College in London to provide support to diabetic patients and their carers. It was an informative day focusing on the management of diabetes and the check points that should be a part of every individual diabetic management programme. With Flexitol Heel Balm suitable for use by diabetic patients, we were able to contribute to the informative element of the day by raising the awareness of the importance of good foot care. Foot Health 2012 offered health professionals the opportunity to update their practice with first class presentations by key note speakers. In addition, a trade exhibition supported by market leaders in the industry enabled attendees to keep up to date with product developments, not least of which was the Flexitol range.
Two ambitious ladies climbed Mt Kilimanjaro this month as part of a fundraising event for Pancreatic Cancer UK. They had tired many products during their training, in an attempt to avoid blisters. Unfortunately, there was no getting away from them, or so it seemed... They approached LaCorium Health UK to find out if Flexitol Blistop could be the product they'd been searching for. Having made it clear that this product is not for the treatment of existing blisters, but for the prevention of blisters forming (prevention is better than cure!), we provided them with a couple of cans each to try out. During training, Tina contacted us to let us know that they had 'walked over 15 miles, and were free of blisters!'. Having proved itself, Blistop was included in their backpacks and used for the Mt Kilimanjaro climb. A happy, exhaused and blister-free Tina sent us this photo, taken at the base of the Mount Kilimanjaro, at the end of a successful trek.
Verité Reily Colins writes about product that she finds useful. As a cancer survivor, Verité is passionate about sharing her thoughts and opinions with other cancer sufferers. Her latest blog (April 2012) mentions Flexitol Blistop in association with exercise advice. To quote: "Incidentally, the wonderful people who make Flexitol have come up with Blistop – which does what it says on the label – stops blisters. Use it before you start serious running during training, and it forms a ’skin’ on top to prevent blisters forming. Simples!" The blog can be found by following this link.
In the run-up to summer in the UK, extra fill packs of Flexitol footcare products have been introduced to the consumer market. With a promise that Flexitol products really do work, and with feedback consistently re-inforcing that Flexitol products do as they say 'on the tin', we offered our customers extra value when purchasing using Flexitol. Keep your eyes open for these special offers on Flexitol Heel Balm, Flexitol Moisturising Foot Cream and Flexitol Very Dry Skin Cream.
Donning the correct footwear when running is important, as is maintaining the good foot health for hard-working feet. An article which puts socks on test in the March edition of Runners World, also has some product recommendations to keep feet in tip- top condition. One of these products is Flexitol Blistop - which is recommended for use "before a long run to guard against those pesky blisters".
Cancer UK reports that there are more than 200 types of cancer, each with different causes, symptoms and treatments. Every two minutes someone in the UK is diagnosed with cancer, and in 2009 there were around 320,500 diagnoses the UK; that's around 880 people every day. Dry skin conditions are often associated with chemotherapy. Kensington and Chelsea LINk is an independent network for members of the local community who share a passion for improving health and social care services, and in March 2012, they hosted a Cancer Wellbeing event for Cancer sufferers and their families and carers. With speakers giving advice about healthy eating and sharing experiences, experts offering holistic therapy advice and pampering sessions, the day was deemed a great success by the organisers. Every visitor to the event received a Flexitol goody back with information and product samples, which included Flexitol Very Dry Skin Cream for their dry skin conditions, Flexitol Naturals Skin Nourishing Oil for dehydrated skin and/or scars, and Flexitol Lip Balm to help replenish moisture to dry lips associated with chemotherapy.
February 2012 saw Flexitol 'For the girls' launched in Ireland. With updated, attractive and eye-catching packaging, this product is firmly aimed at ladies who would like to avoid uncomfortable blisters from footwear.
It's always great to come across a Flexitol customer product review on the internet. We recently came across a product review for Flexitol Callus Remover Cream. "After using this product for a few weeks I have found my skin to be greatly improved. It is definitely worth a try." We couldn't have put it better ourselves. Take a look at the original review here.
Following 3 months of discount of 20% through Cosmopolitan cheque book, draw takes place for Weekend for 2 in London.
The UK Cosmopolitan magazine periodically provide their readership with discounts and special offers. Over the past 3 months, we've had many people take advantage of the Flexitol 20% discount offer through this magazine, and the ultimate prize of 'An Indulgent Weekend for Two' has now been drawn from the thousands of entries received. Congratulations to Mrs Kay Davey and her husband who were given first class treatment with a Champagne reception upon their arrival at the prestigious Four Seasons Hotel in London at the end of February. Fine dining and pampering were the order of the day, and Flexitol products were bestowed upon them at various intervals during their stay.
The January issue of Top Santé magazine hit the shelves in December 2011. In this edition, we have an advert depicting every party girl's dilemma. "Which shoes do I wear?" "Do I opt for comfort or fashion?", "Do I or do I not want the hassle of uncomfortable blisters?" Flexitol Blistop not only eliminates the hassle of blisters, it prevents them in the first place. Available in a spray format and applied directly to the skin, Blistop dries leaving an invisible protective layer on the skin. Whilst still allowing the skin to breath, it protects the underlying skin from the friction caused by new shoes.
We came to the end of the very successful Flexitol taxi advertising campaign this month. Traditional black taxi cabs had been colourfully and expertly branded with the Flexitol footcare range. In addition, the lime-green associated with Flexitol Skin Nourishing Oil was extremely eye-catching. The cabs were also spotted in Birmingham and Manchester during the course of this brand promotion.
During the summer, beauty buyers, consultants and counter assistants; from small independent shops and pharmacies to large department stores, multiples and online beauty retailers cast their votes for the Pure Beauty Awards 2011. Products shortlisted are those that have made the biggest impact on the beauty industry over the past year, those that voters feel really do work, and do sell. We were very excited when Active Gel Heel Sleeves, Heel Magic and Flexitol Naturals Heel Balm were shortlisted. We were also extremely proud to see the Flexitol Brand listed among some global mass market brands.
We are delighted to have been awarded Bronze in the ‘Best Legs and Feet Launch’, for Flexitol Heel Magic at the award ceremony held in London on 6 October. Only 6 months into its lifecycle in the UK, this is a fantastic accomplishment.
Outdoor media campaigns are becoming increasingly popular in major cities across the world. Known for its landmarks, red double decker buses and iconic black taxi cabs, the UK is no different. We’ve recently embarked on a particularly exciting taxi advertising journey, which will continue until February 2012 in three of the busiest cities in the UK; Birmingham, Manchester and London.
Two eye catching designs were developed for the exterior branding of the cabs to target mass volumes of consumers. The first design which focuses on Flexitol Naturals Skin Nourishing Oil is hard to miss with its striking lime green background. The second design which tastefully positions Flexitol as ‘The Trusted Brand’ is just as eye catching through the combination of pack shots and imagery. Determined to capitalise on the advertising space afforded to us, we’ve even branded the roof of each of the cabs to grab the attention of those commuters sitting on the upper decks of buses, or gazing out of office windows!
Taxi advertising uses the cabs to communicate with our audience on a very personal level, raising awareness and delivering key messages. Spending over 95% of their time in the city centre, dominating city streets and urban areas, the taxis transport our message across the city and into the minds of the consumer. We have also taken the opportunity to drive our brand directly into the hands of audiences using branded receipt pads. Branding of the seat tips inside the taxis allows us to get up close and personal with audiences inside the taxi. This has enabled us to provide commuters with additional information on the location and availability of Flexitol products, guiding them into retail, thus supporting the products in store and on the shelf.
Dr Hilary Jones helps readers of Rosemary Conley with their health and fitness concerns. In the October/November 2011, a reader wrote in asking for advice on 'deep cracks, crevices on the sole of my foot', Dr Hilary recommended use of a heel balm with 25% urea content and mentioned Flexitol Heel Balm as a beneficial solution to the issue.
Regular foot maintenance ensures ongoing healthy feet and less visits to the podiatrist in the long run. Flexitol Callus Remover Cream contains a blend of hydroxy acids (AHA) aims at softening calluses gradually. It also contains urea which act as a moisturising agent. With visible results in just 7 days is why the product was included as part of '5 of the Best Footcare Aid' in the health section of the Mail on Sunday.
Flexitol Cuticle & Nail Cream was featured in theBoots Health & Beauty magazine in a piece that highlighted suitable products to hydrate dry skin. Being richly formulated with emolients makes it perfect for smoothing away away rough edges and conditioning cuticles. Now healthy nails and soft cuticles are within reach.
'Bare your feet with confidence'takes on a whole new meaning this weekend in the UK for Anthony Band. BARE to RUN is a charity event organised by Anthony who aims to raise money for the charity Help for Heroes. As if running the length of the UK; from John O’Groats in the north to Lands End in the south isn’t enough of a challenge, he will also be running barefoot.
Barefoot running has become increasingly popular in the last few years, but to date no one has attempted to run this huge distance barefoot. Anthony is aiming to complete the run in 29 days with only 2 stops. The run will begin on Sunday 31st July and should finish on Sunday 28th August.
LaCorium Health UK are proud to be recognised among Anthony's sponsors for this very exciting and worthwhile challenge. Concerned for the health and well being of his feet and through the provision of Flexitol foot and skincare solutions, we aim to help Anthony achieve his goal. Whilst Anthony's focus will be on the upcoming 1000 miles in 29 days, our focus will be his 2 feet and keeping his skin healthy and hydrated with Flexitol.
Dr Sarah Brewer answers health questions from readers of Prima. In the July 2011 issue, one concerned reader wrote in to ask ‘The hard skin on the soles of my feet makes it painful to walk. Are there any home treatments, or do I need to see a chiropodist?’, to which Dr Brewer replied ‘Calluses develop to protect areas subjected to pressure or friction from badly fitting shoes or socks, shin soled shoes and high heels. Extensive calluses can be removed surgically by a podiatrist, but you can often treat the problem at home with creams that moisturise and dissolve hardened skin such as Flexitol Callus Remove Cream’.
The Flexitol Cosmopolitan Special proved very popular with readers of the July 2011 issue of Cosmopolitan. On offer was a range of 6 Flexitol products (Heel Balm, Skin Nourishing Oil, Lip Balm, Very Dry Skin Cream, Blistop, Cuticle & Nail Cream) and love2shop vouchers to 10 lucky winners. The desire to look great and feel fantastic with Flexitol products was immense with over 1000 responses in the first month alone. The offer continues through August and September, and winners will be drawn at the end of each of those months.
As a thank you, following receipt of a letter from Marian Cowdeer in June, we sent her some samples of Flextiol products. It was wonderful to receive more correspondence from her, which we would like to share once again.
‘Thank you so very much for the samples you sent me. The products are simply amazing! I spend a great deal of time in my garden and have found the hand cream very soothing. I have passed on some for the samples to my family and we are now all hooked on them! I have sued Oil of Olay all my life but have now changed to your skin nourishing oil and my husband finds your cuticle and nail cream marvellous. I had no idea you carried such a huge range of products. I have wasted so much money in the past on products that just don’t work – yours do! Thank you so much!'
In June 2001, Flexitol UK joined Facebook. So often we get great feedback by email and in the post from people who have used products within the Flexitol range. We wanted to share that feedback, information and images with our followers. We also wanted to provide a platform through which we could receive communication and feedback, and Facebook does exactly that, in an open and transparent manner. www.facebook.com/flexitol.uk In addition to the Flexitol UK fan page on Facebook, we can be followed on Twitter @flexitoluk.
Sweaty feet can sometimes cause blisters, which can seriously damage the fun of a summer run. Flexitol Blistop was featured in Running Fitness, July 2011, as an innovative spray which forms a second skin on the feet, which stops friction and prevents blisters from forming. A summer running essential? We think so too.
In this technology age, it is not often that we get a letter by post. We wanted to share a letter received from Mrs Rimmer who had tried Flexitol Heel Balm. Thank you for taking the time to write to us.
‘Dear Sir/Madam. I have recently been and bought your product Flexitol and would just like to say I am extremely pleased with the results, after just two to three days I noticed how efficiently it had worked and after continuing use my feet are the best they have been for years.
Having used other products, this is the only one that has given the results that it states on the packaging and I will have no hesitation in recommending it.
The Stepping Out feature in the June At Home with Lorraine Kelly magazine tells us that the average person walks 100,000 miles in their lifetime but feet are often neglected and even abused. One of the 5 foot-care must-haves featured was Flexitol Heel Balm for those suffering from splits in their heels or hard skin. Podiatrist and foot specialist, Mr Jonathan Small gave At Home his advice. Great advice if we say so ourselves.
Flexitol Naturals Skin Nourishing Oil was the showcase product at the 2011 Baby Show in Birmingham. A natural solution, with an essential oil base, proved to be popular with attendees. 296 visitors to the Flexitol stand completed a survey, and it emerged that the top reasons for using a skin oil would be for dehydrated skin (67%) followed by stretchmark appearance/improvement (61%). Overall, 44% of respondents would use skin oil for scar management.
When the responses were broken down by age group, 85% of under 25’s completing the survey would use if for stretchmarks, and 60% for scar management. Respondents aged 25-34 placed equal emphasis on use for stretchmarks and dehydrated skin (67% each). Focus was firmly on dehydrated skin for the 35-44’s and whilst 63% of the 45’s would use skin oil for dehydrated skin, 71% were more concerned with combating the effects of ageing with skin oil.
The Real Beauty Page with Helen Wright in the May 2001 issue of Real People Magazine featured products to help readers get feet flip-flop ready and step out with confidence in their open-toed shoes. Once again, Flexitol Cuticle and Nail Cream came to the rescue, for moisturisation and conditioning of cuticles and nails. Remember, your toes are just as important as your finger nails for completing that groomed summer look.
In May 2011, Prima magazine asked a Consumer Testing Panel, looking for flawless feet – ready for those fabulous summer sandals, to try 6 footcare products. Flexitol came 2nd out of the 6 products featured (Original Ped Egg was the winning product). Kirsten Blackwall from Wiltshire gave Flexitol Heel Balm 9/10. To quote, 'This product gave amazing results! After just one use, my feet felt soft and looked smoother. It’s a thick cream that takes a while to be absorbed, but isn’t easy to use just like a moisturiser. It works much better than other products I’ve used and the only reason I’ve not given it full marks is because I wasn’t too keen on the smell.
Once again, Flexitol has made an appearance in the health&beauty magazine from Boots. In May 2011, Flexitol Active Gel Heel Sleeves has been listed as one of 6 great walking buys for Boots customers. The Active Gel Heel Sleeves which provide intense moisturisation are washable and re-useable.
Sharon Brookshaw from Cheltenham sought the advice of Liz Wilde in the April 2011 through the Real Beauty page in Take a Break magazine. Suffering from dry skin around her heels, Sharon wanted to get her feet fabulous in time for summer. None of the moisturisers Sharon had tried had helped. Liz Wilde went on to recommend Flexitol Heel Balm having received positive feedback from other readers of the page.
We were delighted to learn that four Flexitol products were shortlisted in the P3 2011 Most Valuable Products awards. Flexitol Natural Skin Nourishing Oil was entered into the Most Valuable Skincare Product Category, whilst going head to head in the Most Valuable Health and Wellbeing Category were Flexitol Blistop and Flexitol Heel Balm. Flexitol Active Gel Heel Sleeves received a nomination into the Launch/Innovation category.
Twenty lucky Bodyfit readers won a pack of 4 Flexitol products as advertised in the March edition of Bodyfit. On offer were Flexitol Naturals Skin Nourishing Oil to keep skin hydrated; Flexitol Lip Balm with its rich formula and menthol feel for severely dry lips; Flexitol Heel Balm for sufferers of cracked heels, offering visible results in just three days; and Flexitol Blistop to make blisters a thing of the past.
The Flexitol Stand was a hive of activity over three days at the 2011 Vitality Show in London. Proving very popular with exhibition goers, a scratch card competition saw 3 in every 4 visitors to the stand win a free Flexitol product. The gifts on offer included the ever popular Flexitol Foot De-odour Gel, Flexitol Foot Scrub and the Flexitol Lip Balm. Over and above the opportunity to walk away with a free product, with our compliments was an additional opportunity to be a winner. Over 300 visitors to the stand entered into the prize draw for a Luxury Chocolate Hamper. The lucky recipient of the chocolate hamper was Mrs Panna Ali, who had travelled to the London show from Leeds.
As part of the Check-up pages in Best Magazine in February this year, Flexitol Active Gel Heel
Sleeves made an appearance. We tend to ignore your feet in winter, which can lead to dry skin, and painful cracks in the heels. Worn like socks, the Gel Heel Sleeves help to keep feet moisturised effortlessly.
In addition, Pure Beauty Magazine, February 2011 ran a Legs and Feet Feature. In response to the question ‘No matter how much I moisturise then, my heels are cracked and dry – what can I do? Gel Heel Sleeves have been recommended as they provide continuous moisture for very dry feet.